Case Study

CoachUpFit: custom software to scale online coaching without losing personalization

Published: February 13, 2026

CoachUpFit needed to move from spreadsheets and scattered messaging to a premium coaching platform. Dockia built a product with training automation, real-time tracking, and business KPIs.

Business challenge

• Manual athlete management consumed hours every week from the coaching team.
• Strava, Garmin, and billing data were siloed with no unified customer view.
• Scaling was limited: more clients meant more operational load and lower service quality.
• No clear indicators to detect churn risk or low athlete adherence early.

Solution delivered

• Custom software development with Next.js + TypeScript + Supabase for speed and reliability.
• Planning engine that adapts workouts based on load, recovery, and athlete goals.
• Strava and Garmin integrations to centralize performance data automatically.
• Coach dashboard with adherence alerts, progress tracking, and premium upsell opportunities.

High-intent SEO targeting

Built to rank for long-tail terms like "custom software development for coaching businesses", "online fitness coaching platform", and "technology consulting for fitness companies" to capture decision-ready leads.

Impact

In 10 weeks, CoachUpFit cut administrative time per client by 46% and improved monthly retention. The team now serves more athletes with better experience and healthier margins.

Frequently asked questions