Dockia Blog
E-commerce software development in Spain: when Shopify or WooCommerce are not enough
2026-02-19 • 8 min
Why Spanish B2B e-commerce or businesses with complex logic (per-client pricing, configurable catalogs, ERP integration) migrate from standard platforms to custom solutions: technical criteria, real migration costs, and how to maintain SEO during the process.
Shopify and WooCommerce are exceptional platforms for standard B2C e-commerce. The problem appears when the business has per-client pricing logic, configurable catalogs, ERP integration, or order volumes that exceed what the platform can handle without degrading the experience.
- •The fastest-growing B2B e-commerce businesses in Spain are those that have built custom client portals: per-account custom pricing, segment-filtered catalogs, configurable minimum orders, and purchase approval workflows — all impossible or very expensive to implement on standard platforms.
- •Migrating from Shopify/WooCommerce to a custom solution is as much an SEO project as a technology one: maintaining existing URLs, rich snippets, sitemaps, and redirects is just as important as the new functionality.
- •The recommended technical stack for a high-performance custom e-commerce in Spain in 2026 is Next.js (React) for the frontend with SSR for SEO, a custom API or Medusa.js for the commercial backend, and direct integration with the existing ERP for real-time inventory and order synchronization.
Case Study
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FAQ
When should a Spanish e-commerce company migrate from Shopify to a custom solution?
When the monthly cost of plugins and Shopify Plus exceeds €1,500, when you need per-client pricing logic that plugins cannot correctly implement, when ERP integration requires too many workarounds, or when platform limitations are preventing product development.
How do you migrate an e-commerce site without losing SEO rankings?
With a complete 301 redirect plan (URL to URL, not just categories), maintaining metadata and rich snippet structure, validating sitemaps before launch, and monitoring crawl budget during the first 4 weeks post-migration. Dockia includes SEO migration as part of the project, not as an add-on.
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