Case Study

Custom software consulting for SMEs in Spain: from manual ops to scalable execution

Published: February 10, 2026

Many Spanish SMEs grow revenue but hit an operations ceiling. Dockia ran a custom software consulting engagement for SMEs in Spain to centralize operations, cut processing time, and unlock real-time decision visibility.

Initial diagnosis

• Business-critical data fragmented across spreadsheets, email, and chat tools.
• Repeated sales and operations tasks with no reliable automation layer.
• No unified leadership dashboard, causing slow and low-confidence decisions.
• High dependence on manual workflows that do not scale with demand.

What we implemented

• Enterprise web platform in Next.js + TypeScript with modular domain structure.
• Automation pipelines for lead capture, sales follow-up, and internal reporting.
• Integration-ready architecture for CRM, invoicing, and third-party services.
• Technical SEO and content structure aligned to high-intent B2B search demand.

SEO strategy focused on qualified demand

We targeted long-tail commercial terms such as "custom software consulting for SMEs in Spain", "enterprise software development company in Barcelona", and "SME process automation services". This drives qualified inbound demand, not vanity traffic.

Business outcome

The SME moved from fragmented execution to a coordinated, measurable, and scalable operating system. Impact was commercial as much as technical: less friction and faster strategic decisions.