Dockia Blog
Custom software ROI: real cases from Spanish companies
2026-02-19 • 8 min
Three real ROI examples from custom software projects in mid-sized Spanish companies: operational process automation, B2B portal for distributors, and ERP-ecommerce integration. Real figures, real timelines, lessons learned.
Three real custom software projects in mid-sized Spanish companies show a consistent pattern: positive ROI arrives between 8 and 18 months, driven by operational cost reduction more than revenue increases.
- •Case 1 — Operational automation at a distributor: elimination of 120 hours/month of manual work in order and delivery note management. Project cost: €18,000. Annual saving: €28,800 (2 partial FTEs recovered). Payback: 7.5 months.
- •Case 2 — B2B portal for distributor network: 60% reduction in commercial team workload. Distributors place orders directly without going through the sales team. Commercial capacity freed for acquisition rather than management.
- •Case 3 — ERP-ecommerce integration at a manufacturer: elimination of 45 monthly stock errors generating returns and customer churn. Pre-project return cost: ~€9,000/month. Project cost: €25,000. Payback: <3 months.
Case Study
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FAQ
What is the typical ROI of a custom software project in Spain?
Well-defined projects with a clear use case show payback between 6 and 24 months. Operational automation projects tend to return sooner (6-12 months) because the saving is immediate and measurable. B2B portals and platforms take longer to show ROI but have greater long-term impact on commercial efficiency.
How do I budget a custom software project before committing?
Dockia's Starter (€500) includes a complete technical diagnostic with use case analysis, architecture proposal, and a fixed-price quote for the project. It gives you all the data to make the investment decision with no commitment to continue — and if you decide to proceed, the €500 is discounted from the project.
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